Workbook One: The Fragrance Brief

How to tell a perfumer what you want — and get back three submissions you can actually compare.

Most founders eventually get samples. What they do not get is comparability: three submissions made against the same instruction, priced on the same basis. Without it you are not choosing a partner, you are guessing.

This workbook takes you from a vague idea to a brief you can send to three fragrance houses — and gives you the method to judge what comes back.

What is inside

• The eleven decisions — concentration, customer, olfactive direction, references, performance, budget, markets, timeline, and what to ask them to submit
• A fill-and-send brief template, plus a fully worked example so you can see how much detail is enough
• A sample evaluation scorecard — score trials on blotter and skin at 0, 1, 4, 8 and 24 hours, against your brief rather than your mood
• A submission comparison table, ten questions that expose a house that will not work out, an olfactive families reference and a working glossary

The biggest reason a six-month launch becomes an eighteen-month one is an unbriefed start. Every unstated requirement becomes a discovery in round three, and every discovery costs a full round of samples.

Format

54-page PDF for printing and writing in, plus a fully editable Word version. Instant download.

A planning and drafting tool. Not legal, regulatory or safety advice.