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Candles Look Like the Easy Way In. They Are Also the Only Product You Sell That Can Burn a House Down.
Candles Look Like the Easy Way In. They Are Also the Only Product You Sell That Can Burn a House Down.
A candle costs $3.50 to make and sells for $28. Sounds easy. Here is the real cost of a 500-candle run, why yours tunnels or does not smell, and the... Read more...
Your Perfume Costs $8 to Make. That Is Not What It Costs to Launch.
Your Perfume Costs $8 to Make. That Is Not What It Costs to Launch.
A factory will quote you $8 a bottle. Your real cost is $11 to $34. The full maths of a fragrance launch, including everything nobody puts on a quote. Read more...
Maybe Your Idea Isn’t the Problem. Maybe You’re Just Scared to Start.
Maybe Your Idea Isn’t the Problem. Maybe You’re Just Scared to Start.
You may already have the idea, the references and the vision. But at some point, preparation can become fear. This blog is about moving past the need to feel completely... Read more...