{"product_id":"workbook-one-the-fragrance-brief","title":"Workbook One: The Fragrance Brief","description":"\u003cp\u003e\u003cstrong\u003eHow to tell a perfumer what you want — and get back three submissions you can actually compare.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMost founders eventually get samples. What they do not get is comparability: three submissions made against the same instruction, priced on the same basis. Without it you are not choosing a partner, you are guessing.\u003c\/p\u003e\n\u003cp\u003eThis workbook takes you from a vague idea to a brief you can send to three fragrance houses — and gives you the method to judge what comes back.\u003c\/p\u003e\n\u003ch3\u003eWhat is inside\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe eleven decisions\u003c\/strong\u003e — concentration, customer, olfactive direction, references, performance, budget, markets, timeline, and what to ask them to submit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA fill-and-send brief template\u003c\/strong\u003e, plus a fully worked example so you can see how much detail is enough\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA sample evaluation scorecard\u003c\/strong\u003e — score trials on blotter and skin at 0, 1, 4, 8 and 24 hours, against your brief rather than your mood\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA submission comparison table\u003c\/strong\u003e, ten questions that expose a house that will not work out, an olfactive families reference and a working glossary\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe biggest reason a six-month launch becomes an eighteen-month one is an unbriefed start. Every unstated requirement becomes a discovery in round three, and every discovery costs a full round of samples.\u003c\/p\u003e\n\u003ch3\u003eFormat\u003c\/h3\u003e\n\u003cp\u003e54-page PDF for printing and writing in, plus a fully editable Word version. Instant download.\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003eA planning and drafting tool. Not legal, regulatory or safety advice.\u003c\/small\u003e\u003c\/p\u003e","brand":"Alano Innovations","offers":[{"title":"PDF + Word","offer_id":67355499823149,"sku":"ALN-WB1","price":179.0,"currency_code":"AED","in_stock":true}],"url":"https:\/\/alanoinnovations.com\/products\/workbook-one-the-fragrance-brief","provider":"Alano Innovations","version":"1.0","type":"link"}